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Direct Mail Lists

45-60% of your
return is THE LIST!


Once you define your list – creating the right message and consistently delivering it to the right audience is all it takes!



The better the list - the better your response



Direct mail lists are the most important and most often overlooked area of direct mail. Your direct mail won’t stand a chance without targeted, healthy data. At Winner-Mail, we use the freshest data – received directly from the major credit bureaus (Experian, Equifax) and trusted – specialty niche data sources so you can be confident your mail is getting delivered to the right qualified prospects.

Winner-Mail will help you clearly define an accurate mailing list that will target your best prospects. Here’s just a sample menu of mailing lists and selects available to you.

Consumer Lists

Consumer Credit Based Lists $$

  • Equifax
  • Experian
  • Bankruptcy (court filings)
  • FICO Range Specific
  • Credit Card
  • Loans (major / any paid)
Consumer Lists - Basic Filters $

  • Age
  • Income
  • Gender
  • Owner/Renter
  • Marital Status
  • Presence of Children
  • Presence of Credit Lines
  • Age of Children
  • Home Value
  • Year Home Built
  • Length of Residence
  • Pool Owners
  • Pet Ownership
  • And more…

Consumer List SELECTS $$

  • Mail Responders
  • Mail Order Buyers
  • Religion
  • Ethnicity
  • Net Worth
  • New Movers!
  • New Baby!

Business Lists


Business Lists - Basic Filters $

  • Zip Code
  • SIC Code (Business Type)
  • Size (Number of Employees)
  • Sales Volume
  • Year Established
  • Minority Owned Indicator

Business List SELECTS $$
  • Decision Maker
  • Job Titles
  • Phone Numbers
  • Web Addresses (if available)

Specialty Lists

Automotive - Specialty Lists: $$
  • Automotive Registration
  • Auto Predictors
  • Auto Purchase Predictors
  • Custom Lender

Behavior - Specialty Lists: $$
  • Collectors
  • Interest in gourmet cooking
  • Crafts
  • Cultural and Arts
  • Entertainment and Fun
  • Health and Fitness
  • Hobbies and Interests
    • Do-it-yourselfer
    • Home Decorating
    • Gardening
    • Photography
  • Purchasing Habits
  • Music
  • Books
  • Social causes
  • Sports and Recreation
    • Golf
    • Skiing
    • Tennis
    • Interest in Outdoors
  • Sweepstakes and Gambling
  • Travel Interests
  • And more!

    Behavior - Contributors and memberships: $$
    • AAA
    • Donates to Charities
    • Political Party
    • Book Club
    • Weight Loss Club

    Financial Related - Specialty Lists: $$
    • Presence of credit card
    • Presence of premium card
    • Invest in mutual funds/annuities

    Members of military and government officer - Specialty Lists: $$
    • FHA / VA mortgage financing lists
    • Active military member
    • Veteran

    Health and Medical - Specialty Lists: $- $$$
    • Ailments
    • Medications
    • Diabetic Households
    • BMI (Body Mass Index)
    • Heart Disease
    • Back Pain
    • Medicare Prospects
    • Gum problems
    • High Blood Pressure
    • Allergies
    • Medication specific and more!

    Mortgage Mailing Lists: $
    • Subprime Lender List:
      • List Objective: Target homes with high interest rates – who acquired home financing with a Subprime lender.
      • SELECTS: Phone, Full Name, Full Address, Lender Name, Loan Amount, Loan Date

    • Bankruptcy List:
      • List Objective: Current homeowners who have filed for or have been discharged from a Chapter 7 or 13 bankruptcy who are seeking help to improve their credit, cash flow, and consumer debt concerns.
      • SELECTS: Phone, Full Name, Full Address, Filing Type (7 or 13), Discharged Date, BK Filed Date.

    • Subprime Debt/Equity List:
      • List Objective: This database serves as a powerful tool for direct marketers mailing in large volumes, providing the highest accuracy in data integrity and consistent returns.
      • SELECTS: Phone, Full Name, Full Address, Loan Amount, Loan Date
        • Credit Scores: 520 - 640
        • Credit Card Debt: $15,000+
        • LTV: 80% or less

    • Conforming Debt/Equity List:
      • List Objective: These are credit worthy homeowners with the ability to qualify for niche financing options with debt consolidation and/or cash out needs.
      • SELECTS: Phone, Full Name, Full Address, Loan Amount, Loan Date.
        • Credit Scores: 640+
        • Credit Card Debt: $20,000+
        • LTV: 85% or less

    • Specialty Mortgage Lists: FHA / VA / ARMS
      • List Objective: Targeting homeowners with special financing can be a very effective way of delivering powerful - targeted messages while providing unique opportunities for certain direct marketers.
      • SELECTS: Phone, Full Name, Full Address, Loan Amount, Loan Date

    • Lender Name Specific Lists:
      • Just help provide us the names of specific lenders you feel could provide you actionable opportunities to refinance to new niche/Alt. products to improve their situation – and we’ll help find you the list.

    New Business Lists: $$

    2.6 Million New Businesses…available monthly for any Zip Code or City. New businesses are motivated, ready to spend, and eager to build new relationships.
    • Select by: State, County, Town, ZIP Code, and ZIP Code Radius.
    • Special Selects: Phone Numbers, Home Value or Income, Single Family Dwelling or Condominium only.

    New Movers and Homeowners Lists: $

    15.6 Million New Movers…available monthly for any Zip Code or City. New movers are ready to spend! Grab their business before the competition does! New movers are proven to be BIG direct mail responders.
    • Select by: State, County, Town, ZIP Code
    • Special Selects: Phone Numbers, Home Value or Income, Single Family Dwellings or Condominium only, Age, and Sale Date.
    • New Movers and Homeowners Need:
      • Banking
      • Insurance
      • New Doctor
      • New Dentist
      • New Chiropractor
      • Daycare
      • Health Club
      • New Furniture & Appliances
      • Home Improvement

    $ List pricing varies depending on how specific the criteria and number of records purchased.

    Call today to discuss the right list and campaign for your needs. We have solutions for almost any size project or advertising budget.

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